How To Make The Right Decisions When Life Happens.
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A Financial Plan Is Your Key To Financial Wellness.

It’s simple. If you want a sound sleep, get a sound financial plan. When you have the right plan, you can balance your needs and wants today with your needs and wants for the future. We can show you how.

At Principal Planning, we have strong, uncompromising principles. We believe financial advice should always be in your best interest and not in the interest of the institutions selling the financial products. We will always be on your side and by your side. It’s our commitment to you.

To keep this commitment, we require our financial planners to become one of 170,000+ Certified Financial Planner (CFP) Professionals in the world today. CFPs are Internationally Recognized for Excellence in Financial Planning. The best of the best.

Sought-after, this CFP professional designation requires our planners to:

  • Maintain high standards of knowledge, skills, abilities and ethics
  • Act honestly
  • Place your interests ahead of their own and ahead of all other interests

When a financial planner has earned his/her CFP designation or is currently working towards it, we believe they are committed to excellence. After all, you deserve assurance the design of your financial future rests with a highly qualified, financial planning specialist who’ll always put your interests ahead of their own.

Besides being highly educated, our specialists are also younger than most in the industry. In Newfoundland and Labrador, the average ‘financial advisor’ age is 61 years old. The average age in our practice is 41 years old.

This gives you peace of mind knowing your team of financial planning specialists will be around for many more decades to personally help you handle your financial affairs over the long term, into retirement and to the end of your life…and beyond.

Life is Complicated and Can Be Overwhelming.

Unfortunately, 60% of people never seek financial advice. We understand it’s overwhelming to even think about starting the financial planning process. Our Certified Financial Planners can look at your whole picture for you and provide the expert guidance you need to take charge of your future.

Financial Planning
In order to clarify and quantify your goals, we must first help you understand your current situation, and then help you determine your possibilities.
Retirement Planning
Retirement plans integrate risk, tax, financial goals, and asset allocation, in order to achieve your best possible outcome.
Estate Planning
Building wealth is a lifelong project. We help you maximize distribution to your family, friends and community throughout your life and at your passing.
Insurance Analysis
Your family is your top priority. Doing the right thing when it comes to their future is important. And that means making sure they have the financial protection they’ll need if one of you dies unexpectedly or becomes seriously ill.
Group Benefits
Competition for the best people is fierce. That's why any successful business sees customized benefits and retirement plans not as a luxury, but as a necessity. These comprehensive plans play a key role in attracting, retaining and transitioning the workforce.
Business Succession Planning
We help business owners map the issues that might affect the transfer of their companies. We work with your legal and accounting advisers to ensure the plan is achievable and structurally sound.
How We Work
We Work Hard To Make a Difference in Your Life.

Our expert recommendations are driven by your needs, not ours. It’s that simple. When you become our client, you’re under our protection 24/7/ 365 days per year.

We strongly believe in financial education. We’ll take the time to clearly explain everything you need to know about your financial matters. Simplifying the complex is why we’re here for you.

We have proven financial planning procedures that enables us to get to know your financial pains and your expected gains.

We use the latest financial research and planning tools that enable us to provide you with the strongest coverage and investment recommendations based on your needs and risk levels.

As a dedicated team of financial planning specialists, we are very process driven which will provide you with consistent results and responsive service.

Meet Our Financial Planning Team

Our uniquely collaborative and passionate team work together with you to understand your unique financial needs and to provide expert, unbiased advice to help you achieve your goals.

Gerard Nash

Certified Financial Planner

Kory Pike

Financial Security Advisor

Sharon Nash

Financial Security Advisor

Cindy Murray

Marketing Associate

our highest priority

Ensuring Your Best Interests. Always.