Markets Up…Markets Down? Keep These 4 Keys To Successful Investing In Mind.

In terms of investing, people oftentimes freak out and abandon their investments
when the market goes down.

Their fear is “Well if | leave the money in there, maybe it will be worth nothing.
Better take it out now, while it’s worth something and stick it in my mattress.”

When the market goes down, it’s scary for people. They are afraid they are going
to lose their life savings. They are afraid that they won’t have enough money to
live on in Retirement.

Take last year. The market had a big downturn in February and March. If you
pulled out in that time, you lost a substantial amount of money. But by holding on,
markets rebounded, and people were up by year end.

The last thing you want to do when markets go down is to sell and get out. Selling
guarantees you are going to lose money.

Also, you don’t want to wait for the “market to go up” before buying. That would
be the equivalent of saying “I’m going to wait until things go up in price before | go
to shop at Costco.” Why would anyone wait for things to get more expensive
before buying it?

Always keep these 4 keys to successful investing in mind:

  1. Invest early.
  2. Invest regularly
  3. Don’t try to time the market. It’s time IN the market that counts.
  4. Don’t worry about markets going up and down. That’s your advisors job.

Yours in service,


Gerard Nash, B.Comm., CFP ®

Gerard Nash
Gerard graduated from Memorial University of Newfoundland in 1996 with a Bachelor of Commerce Degree. In 2001, he earned the designation of Certified Financial Planner (CFP®) from the Financial Planning Standards Council of Canada. He holds many achievement awards from Freedom 55 including Wealth Advisor of the Year and Corporation of the Year. Gerard is passionate and thorough in building and protecting the wealth of existing and new clients. His practice is in it’s twenty-third year with London Life and Freedom 55 Financial (now Canada Life). In 2019, he incorporated his business under the name 'Principal Planning' and invited additional financial planners and advisors with the same commitment and competencies to join him in providing quality financial advice. Gerard is licensed in the provinces of Newfoundland and Ontario. He welcomes new financial inquiries, and promises excellent, honest advice. Gerard hails from the Cape Shore area in Newfoundland. He lives in St. John’s with his wife, Sharon, and their four children, Joshua, A.J., Connor, and Elizabeth. He is a huge basketball fan and can usually be found coaching and watching his kids basketball games on the weekends!

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